When choosing a web hosting provider, cost is often the deciding factor. Bluehost is one of the most popular hosting companies in the world, officially recommended by WordPress and used by millions of websites. But how much does Bluehost actually cost, and is it worth the price?
In this in-depth guide, we’ll break down Bluehost cost in detail—covering hosting plans, renewal prices, hidden fees, add-ons, and whether Bluehost offers good value compared to competitors. By the end of this article, you’ll know exactly what you’re paying for and whether Bluehost fits your budget and website needs.
Before diving into Bluehost cost, it’s important to understand what Bluehost offers.
Bluehost is a web hosting company founded in 2003 and owned by Endurance International Group (now Newfold Digital). It provides a wide range of hosting services, including:
Shared hosting
WordPress hosting
VPS hosting
Dedicated hosting
WooCommerce hosting
Domain registration and email hosting
Bluehost is best known for being beginner-friendly, affordable at entry level, and deeply integrated with WordPress.
The cost of Bluehost depends on three main factors:
Hosting type (shared, WordPress, VPS, etc.)
Plan level (Basic, Plus, Choice Plus, Pro)
Billing term (monthly vs. annual or multi-year)
Bluehost advertises low introductory prices, but like most hosting companies, renewal costs are higher. Understanding this difference is key when evaluating the true cost.
Shared hosting is Bluehost’s most popular option and the best choice for beginners, bloggers, and small websites.
Bluehost offers four shared hosting plans:
Best for: Single website owners and beginners
What you get:
1 website
10 GB SSD storage
Free domain for the first year
Free SSL certificate
Custom WordPress themes
24/7 customer support
Bluehost cost (introductory):
Very low starting price when purchased for 12–36 months
Renewal cost:
Significantly higher after the first term
This plan is ideal if you’re launching your first blog or small business website and want to keep costs minimal.
Best for: Multiple websites on a budget
What you get:
Unlimited websites
Unmetered SSD storage
Free domain for the first year
Free SSL
Spam protection
Bluehost cost:
Higher than Basic but still affordable, especially for users managing more than one site.
Best for: Users who want privacy and backups
What you get:
Everything in Plus
Free domain privacy
Automated daily backups (first year)
This plan offers better long-term value because domain privacy alone can save you money annually.
Best for: High-traffic sites and professionals
What you get:
Optimized CPU resources
Dedicated IP
Advanced performance tools
Bluehost cost:
The most expensive shared plan, but still cheaper than VPS hosting.
Bluehost WordPress hosting is optimized specifically for WordPress websites and comes with enhanced performance and security features.
Basic
Plus
Choice Plus
Pro
The Bluehost cost for WordPress hosting is slightly higher than standard shared hosting, but it includes:
Pre-installed WordPress
Automatic WordPress updates
Enhanced security
Faster load times
For serious WordPress users, the slightly higher cost is often justified.
If your website outgrows shared hosting, VPS hosting is the next step.
Bluehost offers three VPS tiers:
Standard
Enhanced
Ultimate
What affects Bluehost VPS cost:
Dedicated RAM
CPU cores
SSD storage
Root access
VPS hosting costs significantly more than shared hosting, but it provides better performance, scalability, and control.
Best for:
Growing businesses
High-traffic blogs
Developers
Dedicated hosting is Bluehost’s most powerful and expensive option.
Entire server dedicated to your website
Maximum performance
Full customization
Enterprise-level security
Bluehost cost for dedicated hosting is much higher than other plans, making it suitable mainly for large businesses and high-traffic websites.
WooCommerce hosting is designed for online stores.
Includes:
WooCommerce pre-installed
Secure payment processing
Storefront themes
Product management tools
Bluehost cost for WooCommerce hosting is higher than shared hosting but includes features that would otherwise require paid plugins.
Most Bluehost plans include a free domain for the first year, which significantly reduces startup cost.
After the first year:
Domain renewal is charged annually
Cost varies by extension (.com, .net, etc.)
Domain privacy hides your personal details from public WHOIS databases.
Free with Choice Plus and Pro (first year)
Paid add-on with Basic and Plus
Bluehost includes basic email hosting with most plans.
Custom email addresses
Webmail access
Spam filtering
For advanced features like more storage and collaboration tools, Bluehost offers premium email services at an additional cost.
When evaluating Bluehost cost, be aware of potential add-ons:
Site backups (after first year)
Security tools
SEO tools
Website builder upgrades
These are optional but can increase your total cost if selected during checkout.
One of the biggest complaints about Bluehost cost is renewal pricing.
Introductory prices apply only to the first term
Renewal prices can be 2–3x higher
Longer initial terms save more money
Tip: Choose a 24- or 36-month plan upfront to lock in the lowest rate.
Very affordable starting cost
Free domain and SSL
Excellent WordPress integration
Beginner-friendly dashboard
Reliable uptime
Higher renewal prices
Add-ons during checkout can be confusing
Performance not as strong as premium hosts
Bluehost is cheaper initially
SiteGround has better performance
SiteGround costs more long-term
Similar pricing
Bluehost has better WordPress tools
Bluehost is much cheaper
Cloud hosts offer better scalability
Bluehost is ideal if you are:
A beginner launching your first website
A blogger or freelancer on a budget
A small business owner
A WordPress user
If performance and advanced features matter more than cost, a premium host may be better.
Here are proven ways to save money:
Choose long-term billing
Skip unnecessary add-ons
Use free plugins instead of paid tools
Upgrade only when needed
So, is Bluehost cost reasonable?
Yes—especially for beginners.
Bluehost offers one of the lowest entry points into web hosting, with solid features, free domain registration, and strong WordPress support. While renewal prices are higher, the overall value remains competitive when compared to other mainstream hosting providers.
If you understand the pricing structure and plan ahead, Bluehost can be a cost-effective and reliable hosting solution for many types of websites.
Is Bluehost really cheap?
Yes, especially during the initial term.
Does Bluehost charge monthly?
Monthly billing is available but more expensive.
Is Bluehost free?
No, but it includes many free features like SSL and a domain for the first year.
Can I cancel Bluehost and get a refund?
Yes, Bluehost offers a money-back guarantee on hosting plans.