When choosing a web hosting provider, pricing is often one of the most important deciding factors. Bluehost is one of the most popular hosting companies in the world, officially recommended by WordPress and used by millions of websites. But many people still ask the same question before signing up: Is Bluehost pricing actually worth it?
In this in-depth guide, we’ll break down Bluehost pricing, explain the different hosting plans, uncover hidden costs, and help you decide whether Bluehost is the right choice for your website and budget.
Bluehost is a web hosting company founded in 2003 and now part of the Endurance International Group (Newfold Digital). It offers a wide range of hosting solutions, including:
Shared hosting
WordPress hosting
VPS hosting
Dedicated servers
Cloud hosting
Bluehost is especially popular among beginners because of its simple setup, free domain offer, and strong integration with WordPress.
Understanding Bluehost pricing starts with knowing which hosting type fits your needs.
One thing that confuses many users about Bluehost pricing is that introductory prices are much lower than renewal prices. This is common across the hosting industry, but it’s important to know upfront.
Here’s how Bluehost pricing generally works:
Low introductory rate when you first sign up
Higher renewal rate after the initial term ends
Discounts increase with longer billing terms
Optional add-ons can raise the final cost
Let’s explore each Bluehost hosting plan in detail.
Shared hosting is Bluehost’s most affordable option and the most popular choice for beginners, bloggers, and small websites.
Bluehost offers four shared hosting plans:
Basic
Plus
Choice Plus
Pro
Each plan includes different features, storage limits, and performance levels.
The Basic plan is the cheapest Bluehost plan and is designed for beginners.
Best for:
Personal websites
Blogs
Small business sites with low traffic
Key features:
Host 1 website
Free domain for the first year
Free SSL certificate
50 GB SSD storage
Custom WordPress themes
Bluehost pricing insight:
The Basic plan offers one of the lowest entry prices in the hosting market, but renewal costs are significantly higher. If you only need one website, this plan keeps costs low at the start.
The Plus plan is ideal if you want to host multiple websites.
Best for:
Entrepreneurs
Freelancers
Multiple small websites
Key features:
Unlimited websites
Unlimited SSD storage
Free domain for one year
Free SSL certificate
Spam protection
Bluehost pricing insight:
This plan costs more than Basic but offers much better value if you plan to run more than one site.
The Choice Plus plan is one of Bluehost’s most popular options.
Best for:
Growing blogs
Content creators
Small online businesses
Key features:
Everything in Plus
Free domain privacy
Automated backups
Extra security features
Bluehost pricing insight:
Domain privacy and backups are paid add-ons on lower plans, so this plan can actually save money long-term.
The Pro plan is the most advanced shared hosting option.
Best for:
High-traffic websites
Professionals needing better performance
Key features:
Optimized CPU resources
Dedicated IP
Enhanced performance
Advanced spam protection
Bluehost pricing insight:
While more expensive, Pro offers improved speed and stability without upgrading to VPS or dedicated hosting.
Bluehost also offers hosting plans specifically optimized for WordPress.
WordPress hosting includes:
Pre-installed WordPress
Automatic updates
Enhanced security
WordPress-specific performance optimizations
Bluehost WordPress pricing is slightly higher than shared hosting but includes added convenience.
Plans include:
Basic WordPress
Plus WordPress
Choice Plus WordPress
Pro WordPress
Bluehost pricing insight:
If you’re building a WordPress site and want minimal setup, WordPress hosting can be worth the slightly higher price.
If your website outgrows shared hosting, VPS (Virtual Private Server) hosting is the next step.
VPS hosting provides:
Dedicated server resources
Better performance
More control
Best for:
Medium to large businesses
Websites with steady traffic
Developers
Bluehost pricing insight:
VPS hosting costs significantly more than shared hosting but delivers better speed, reliability, and scalability.
Dedicated hosting gives you an entire physical server.
Best for:
Large websites
High-traffic eCommerce stores
Enterprises
Features include:
Full server control
Maximum performance
Advanced security
Bluehost pricing insight:
Dedicated hosting is expensive and unnecessary for most beginners, but it’s powerful for large-scale operations.
Cloud hosting is a newer option from Bluehost.
Better uptime
Automatic scaling
Faster load times
Bluehost pricing insight:
Cloud hosting costs more than shared hosting but offers better performance without the technical complexity of VPS hosting.
One of the most important things to understand about Bluehost pricing is what’s not included by default.
Domain renewal fees after the first year
Higher renewal rates after the introductory term
Email hosting upgrades
Backup services on lower plans
Security add-ons
Being aware of these costs helps avoid surprises.
Bluehost’s low intro prices are attractive, but renewal pricing is where many users get caught off guard.
Renewal prices are significantly higher
Discounts apply only to the first term
Longer initial terms = better overall value
Tip:
Choosing a 36-month plan upfront usually gives the lowest average monthly cost.
Whether Bluehost pricing is worth it depends on your needs.
Very low entry cost
Free domain for the first year
Reliable performance for beginners
Strong WordPress integration
High renewal prices
Upsells during checkout
Some features cost extra
Compared to other popular hosting providers:
Cheaper upfront than SiteGround
More beginner-friendly than HostGator
Better WordPress support than many budget hosts
However, some competitors include more features at renewal.
Here are practical tips to reduce your Bluehost costs:
Choose a longer billing term
Skip unnecessary add-ons during checkout
Use free plugins instead of paid backups
Upgrade plans only when needed
Watch for seasonal Bluehost discounts
Bluehost pricing makes the most sense for:
Beginners launching their first website
Bloggers and content creators
Small businesses
WordPress users
If you need enterprise-level performance, other options may be better.
So, is Bluehost pricing worth it?
Yes — if you understand how it works.
Bluehost offers excellent introductory prices, strong reliability, and beginner-friendly tools. While renewal prices are higher, the overall value is solid, especially for WordPress users and small websites.
If you’re looking for an affordable way to get online quickly and don’t mind planning for higher renewal costs later, Bluehost remains one of the best hosting providers on the market.
Is Bluehost really cheap?
Bluehost is very affordable initially, but renewal prices are higher.
Does Bluehost offer a free domain?
Yes, for the first year only.
Can I cancel Bluehost and get a refund?
Bluehost offers a money-back guarantee within the refund period.
Is Bluehost good for long-term use?
Yes, especially if you plan your upgrades and renewals carefully.